Google Ads or Google AdWords is one of the advertising services created by Google as one of Google's main sources of income in the advertising field. Google Ads is applied to a website or blog that can be an income. But you must register your site with Google Ads first. If it meets the requirements, then your site can be accepted by Google Ads.
On the other hand, Google Ads can be used to promote the business you are running. If you have a website or blog, you can promote it using Google Ads. This will create online ads that can reach people to see the advertising products that you have to offer.
Here you can also set ads according to your wishes if you have subscribed to Google Ads. Google Ads account is managed online, you can create or modify ad campaigns any time you like.You can also control the budget yourself because there is no minimum spending commitment. For the selection of where ads appear on your website, you can also set it according to your wishes.
For those of you who want to promote a product using Google Ads. There is a guide to running Google Ads that you must follow in order to run it successfully.
Steps to use Google Ads as a promotional media
Set up an account
The first step you have to do is prepare a Google account first. You can register in Google Ads first if you don't have an account. Once the account has been created, you must create a clear list of goals for running Google Ads.
There are several kinds of goals that you can do such as people calling, people clicking, or people filling out emails on forms, and many others. When you have determined it, just plan the goal.
In creating a Google Ads account, you will be asked to specify several things in it such as the budget to be paid, location, network, and keywords. You have to fulfill all of that if you want to use Google Ads services.
Set goals
Once the account has been created, the next step is to set goals. Make sure you set clear and final goals so that what you set can be carried out easily. Here you have to think carefully about the goals that have been chosen because they will affect your website.
One of the steps you should pay attention to is planning. If goals are set without a plan, it will not give good results. This will be in vain because it takes quite a long time. Here you also have to understand what your goals are. One example is that you want to bring in 2000 clicks on an ad that runs within 2 weeks.
Create a campaign
Once the goals have been set, the next step is to define a campaign. In this case, there are several processes that you must complete such as creating a landing page, determining the location of the audience, and determining a budget.
Creating a landing page aims for every page that is opened by the user by clicking on something first. For the budget adjusts to the total number of selected advertising services.
These three things must be met first so that the campaign can run well.
Create Ads
If the campaign has been created, the next step is to create Ads. You should pay attention to this one step because it is very important, where you have to pay attention to the choice of words in ad copywriting and also calls to action. The choice of these words will determine the number of click-throughs. If you don't pay attention, it will have an unfavorable effect on the expected number of clicks.
Just like the ads that run there are 20,000 people, but from that 20,000 people there are 10,000 people who click. Then the CTR is 50% or half of the views. The higher the CTR percentage, the better the results will be in the future.
Keyword research
One of the core guidelines for running an ad campaign is keyword research. Don't miss this step because it is very important for you to understand. Google Ads will display its ads according to the keywords you created. If the specified keywords do not match, then the ad will not appear. And vice versa, if the keywords match then the ad will be served.
Doing keyword research in Google Ads is different from determining keywords for SEO. There are 4 kinds of parameters that you can use, which are as follows!
Broad Match
Broad Match is one of the default match types that lists all the keywords in it. Here ads can be shown on searches that include incorrect synonyms, spellings, and other relevant variations.
Broad Match Modifier
This parameter is similar to Broad Match, except that the broad match modifier option displays ads in searches that include the words indicated by the + sign. Like the use of the keyword rabbit animal.
Phrase Match
For this type of parameter, ads can appear on searches that match a phrase. If it doesn't match then the ad won't appear on the search performed. In addition, ads will also not appear if a word is added in the middle of a phrase.
Exact Match
An exact match is an ad that can be shown on a search that matches a similar variation of that term. A keyword that has the same meaning as an exact match keyword is a variant of the Exact Match word search.
Bidding
The next guide is to bid. Here you can bring in traffic through Google Ads that have been created. In addition, there are also offers that provide a price per click. As in the case of the keyword "rabbit" will be priced at 11 per click.
By using the Bidding feature, you can bid for a lower cost per click. That way, the budget spent can be more efficient than usual use.
Monitor regularly
The last step you can do is monitor regularly. This has the aim of being able to evaluate what you are running. If there is a campaign that doesn't match what you expected, here you can change your strategy and monitor to see what happens.
Ads that are tampered with are always very effective because you can get the most potential from the placements made. For changes there is no time limit, you can do it anytime as you wish.
Those are some guidelines about Google Ads that I can convey. Hopefully this information is useful for you, thank you.