Many times you hear the term "SEO friendly" or "SEO friendly website" but what does this mean and why do you need it? How can a Seo Friendly website help your business grow?
These are the questions I will try to answer in this post by avoiding technical terms or advanced SEO practices and theories.
What Is An SEO Friendly Website?
An SEO friendly website is a website that is easy for search engines to explore and understand its structure and content.
But according to some SEO experts, an SEO Friendly Website is not only intended for search engines, but also intended to provide satisfaction to blog visitors who are reading or browsing the content on our website. So if we combine the two opinions above, then it can be concluded that the Seo Friendly Website is a site whose structure is easy to understand by search engines and the content is liked by visitors or readers.
Websites that are liked by visitors will of course also be liked by google. This is a system that is also used by Google to determine the ranking of a blog site. Blog sites that have a lot of clicks on searches and spend a lot of time in the site.
The most important characteristic of an SEO friendly website is
Have a Unique title and Description for all pages
Each page of a website (including the main page) has a unique title and description.
Titles are between 60-65 characters and descriptions are aprx 150 characters. The title and description accurately describe what the page is about without keywords.
Well formatted URL
Permanent links (i.e. web page urls) are descriptive, all lowercase and separated by hyphens.
Load web pages quickly
Both people and search engines want websites that load slowly. In contrast, fast loading websites are SEO friendly (meaning they have the advantage of ranking algorithms on slower websites) and generate more user interaction (sales, newsletter signups, contact form submission, etc.). One way to speed up blog loading is to defer image with lazy load
Unique Content
The content on the website is not found anywhere else on the web, all pages have unique and useful content. This means a website is not Seo Friendly if it has content copied from another website.
Image Optimization
Search engines prefer actual text, but you also need to have images to your page because people like it, it makes your content more interesting, easier to read, shareable etc.
When you do this, make sure that the image is optimized, remember to always compress if necessary so that the image size does not make the blog loading so slow.
Remember to always attach the Alt Text Attribute to the images you include in the article.
Pages Have a Clear Structure
Web pages usually have the following elements:
- Footer
- Header
- Breadcrumbs
- Author information
- Sidebar Widget (Popular Post, Recent Post, Label)
- Page Title (that is the H1 tag - there is only one per page)
- Navigation Menu (about, Disclaimer, Privacy Policy, TOS, Sitemap)
- Well formatted text - text is separated into a number of short paragraphs with subtitles
Why Do You Need an SEO Friendly Website?
Something that is not easily understood by most CEOs, small business owners, or new webmasters is why you need a website that is Seo Friendly and why strive to make your website more search engine friendly and satisfy customers/readers/web visitors.
Well, there are many reasons but what you need to know is:
Increased organic traffic (i.e. traffic from search engines)
As expected, a website that is Seo Friendly will give you more traffic from search engines because it tends to run higher in the SERPS (search engine results pages).
If you consider that the majority of people who use the search box tend to choose one of the first 5 results, you can understand the importance of SEO.
This will make your website User Friendly
SEO is not only for search engines but good SEO also for users/visitors. Applying SEO principles to your website, will make it easier to use and this will improve the experience of blog visitors.
This gives you Brand credibility
Users are more likely to trust websites (businesses) found on the first page of Google, Bing or Yahoo. This is great for brand awarness and brand credibility. So, if you want your website to get high trust from visitors, often appear on the first page of google search. And to get in the front page of google search, you need a site that is Seo Friendly.
Save money
SEO websites will drive targeted traffic 24x7 without the need to spend money on PPC or other forms of online advertising. Although there are costs to reaching that point, the long-term benefits are greater.
Helps Understand Readers/Customers Desires
This helps you understand what your most important customers want. SEO drives quality traffic and by analyzing the behavior of those users (how they enter your website, what they click, how they go, what they like, etc.) is a great way to understand what your customers want and customize the site web or your product to suit their needs.
SEO Is In great Need For Mobile Devices
A Mobile SEO Friendly website and has a good ranking on mobile search can get more customers and traffic that the website is not mobile Seo Friendly.
As more users use their phones to search for information or products on the go, it's important to be at the top of search results otherwise you'll lose customers due to competition, especially those looking for local products or services. So implementing Seo in mobile devices will make your website Mobile Friendly
A website that is Seo Friendly has certain features and characteristics that help search engines understand what all websites are and this increases the chances of achieving better rankings in the SERPS.
The most important benefit of having a website that is Seo Friendly is that you will get more targeted organic traffic from search engines.
So this article about what is SEO Friendly & why your website needs SEO. Thank you