When talking about SEO, it is definitely not separated from the name On Page SEO and Off Page SEO, but have you ever heard of the term Domain Authority, how does it affect the SEO of a website or blog, and how do you increase domain authority?
Domain Authority is a reference for the trust level of a site. Some SEO experts say that this domain authority is Google's reference for giving a page rank to the site.
A site that has a high pagerank definitely has high domain authority value too. Therefore, domain authority can also be said to be a factor that gives search engines the level of trust in the website or blog.
In this guide, we will explain how to increase domain authority for a website or blog, here are some points that will be discussed about domain authority:
What is Domain Authority
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on the search engine results page (SERP). The Domain Authority value level ranges from 1 to 100.
Domain Authority is calculated based on several factors, including the quality of the backlinks the site has (for example, backlinks that come from sites with a higher domain authority level than your website or blog).
Domain Authority Score Level:
- 1-10 Poor. The site is still new and has a lot to improve.
- 11-20 Decent. The site is decent, but there is still much to be developed.
- 21-30 Fair. The site has an SEO element, but there are still things to improve.
- 31-40 Competitive. Many startup sites are at this level.
- 41-50 Good. Many e-commerce sites are at this DA level.
- 51-60 Strong. Strong site in competition.
- 61-70 Excellent. Great site and has been widely acclaimed.
- 71-80 Outstanding. Sites dominate the SERPs and dominate the niche.
- 81-90 Very Outstanding. The site is at the top.
- 91-100 Rare. Sites that have this level are Facebook, Wikipedia, Google, Amazon, and several other giant sites.
How to Check Domain Authority
To check the domain authority score level of a website or blog, please use the Link Explorer tool by entering the site url address, then the site will conduct competitive analysis and research.
You can also use several alternative sites that provide free tools to check your domain authority score by typing Domain Authority Checker on a search engine page.
Here's a domain authority checker site that you can use:
- https://moonsy.com/domain_authority/
- https://www.seoreviewtools.com/bulk-seomoz-authority-checker/
- https://www.prepostseo.com/domain-authority-checker
How to Increase Domain Authority Score
Build site trust
The most important thing in increasing domain authority is making quality content. All content that you provide must be original by you and not made carelessly, without any deceptive elements, or other things that harm the reader.
You can use the help of Google Trends and Google Keyword Planner to search for ideas or find content topics that internet users are looking for.
On Page SEO
SEO is indeed something that is always discussed if you want to develop a website or blog. If you want to develop a domain authority score, then don't forget to include the On Page SEO element in the content you create.
Build natural backlinks
Backlinks are a factor that also affects domain authority score. Look for backlinks that come from other sites with a higher domain authority score than your site. The most powerful backlinks to increase domain authority are backlinks that come from sites that recommend your web page or blog.
Pay attention to site loading speed
Site loading speed is an important thing that you must pay attention to if you want to increase your domain authority score. Slow sites make visitors feel uncomfortable for long, and most likely they will not come to your site again, of course this is a huge loss.
Improve site security
Visitors want a secure connection. So, consider enabling the availability of HTTPS to keep your site safe from various attacks that might manipulate the data displayed to visitors. It can also increase visitors' trust in the sites they visit.
Take advantage of social media
Take advantage of social media such as Facebook, Twitter, Whatsapp, Linkedin, and others, to share your site's content. In addition, by using social media you can reach more visitors from the internet.
Things that can decrease Domain Authority
Backlinks from spam sites
Backlinks from spammy sites are the most influential cause of the decline in domain authority score. Immediately check your site using Backlink Checker to find spammy sites that still have links to your site.
Content that is not quality
Content that is not quality is made carelessly. Things like this can make visitors leave the site immediately because the content is not the content they are looking for.
Dangerous advertising
Do not display malicious ads on your site. Types of advertisements such as popups or onclick are not only annoying, but can be dangerous, even the advertisements displayed do not match the content. Ads like this are definitely annoying and can have a bad impact on the site.
Slow sites
Site speed is indeed a matter of concern. In addition to reducing your domain authority, a slow site can also reduce the quality of your site. Fix things that can slow down your site immediately.
How to Maintain Domain Authority Score
Increasing the domain authority score from 21 to 30 is not as easy as increasing the DA from a score of 1 to 10. For sites that have a DA score above 21, it's time to maintain this position by starting to regularly create new content, actively using social media, optimizing site speed, and always pay attention to the quality of the backlinks that are owned.
Advantages of Sites with High Domain Authority scores
- Obviously a website or blog that has a high value for domain authority has a high selling value. The higher the domain authority score, the easier it is to get the first position in search results.
- You may receive many offers for content placement collaborations that can benefit you. Those who want to work with you will definitely do an analysis first before contacting you.
- Sites that are popular and widely known by many people definitely have a high DA rate. A good domain authority score is also a sign that the site is popular.
Thus, the discussion on How to increase domain authority may be useful for you. If there is anything you want to ask, please ask via the comments column below.