Does this have an effect on SEO. Will be good for website ranking. These questions often appear in blogger forums. And we will discuss and comment on all these questions sharply, as sharp as the former eyes that are still in the shadows.
When talking about SEO and optimization, then never ignore this one SEO technique. You may not be aware of typing a comment on a website that requires you to fill in the Site URL. Did you know, that indirectly you have done one of the SEO techniques by accidentally including backlinks on the website through the anchor text attached to the web comment script. Even if the average backlink is a nofollow backlink but at least you have planted a link to your site.
Definition of Anchor Text
Anchor text is the visible characters and words that hyperlinks display when linking to other documents or locations on the web. It usually appears as blue underlined text, but you change the color and style of your website links through your HTML or CSS. for example like this link to the homepage telecomyaar.
The anchor text I used for the link above in the HTML code is
<a href="https://telecomyaar.blogspot.com"> this link to the homepage telecomyaar </a>Anchor text provides a message to search engines and users with relevant contextual information about the content of the link destination. In the above example of the link code 'this link to the homepage telecomyaar' is the Anchor text for that link.
Here is an example that can be viewed directly in a web page.
In the image above, it is clear that the link " "https://telecomyaar.blogspot.com/2021/07/difference-between-hosting-and-domain.html" is a link to the anchor text "Difference Between Hosting and Domain".
Search engines use external anchor text (text that other pages use to link to your site) as a reflection of how others see your page - and with extensions, what your page looks like. While website owners usually can't control how other sites link to their site, "You can make sure that the anchor text you use within your own site is useful, descriptive, and relevant." (Source Google)
Why is Anchor Text Important?
Internal links are important because they transfer link authority from one page to the next. Usually the homepage of a site has the most number of links leading to it.
By using internal links, this helps distribute the authority that the homepage has gained from its backlink profile.
In particular, keywords used in Anchor text can affect keyword ranking. By using keywords in the anchor text, it signals to Google which pages should be ranked for the keywords associated with the anchor text.
The same concept applies to links that point to your site (Backlinks). By using strategic Anchor text that inserts keywords, you can pass authority from one site to another while influencing the ranking of those keywords.
Types of Anchor Text
There are various kinds of anchor text. Below, I discuss six types that are often used in a website. And all of them you can apply in your website as well. But first see the types below, so that later the use can be adjusted.
Branded
Anchor text branded type is to place the anchor text using the brand name. This anchor text is very safe to use, as long as you do not use it to refer to your own website brand. For example, TelecomYaar is not recommended to create anchor text that calls TelecomYaar without a specific context.
Sample code:
<a href="https://telecomyaar.blogspot.com"> telecomyaar </a>Generic
This form of generic anchor text is in the form of commands or instructions. The most common example is "click here." Many seo experts do not recommend the use of anchor text for this type of one. Even if you use the tools of the Lighthouse extension, you will often get seo score warnings for this case.
Sample code:
<a href="https://telecomyaar.blogspot.com/2021/05/how-to-find-broken-links-on-blog-site.html"> click here </a>Exact match
This type of Anchor text applies the exact same keyword As the attached link. For example, the link about "Anchor text" has the anchor text as "Anchor text."
Sample code:
<a href=" https://telecomyaar.blogspot.com/2021/05/how-to-increase-domain-authority.html "> How to Increase Domain Authority </a>Partial match
Unlike before, this anchor text is formed by modifying the main keywords of the attached links. For example, a link to "android apps" has anchor text as "best android apps for blogger productivity."
Sample code:
<a href="https://telecomyaar.blogspot.com/2021/06/best-android-apps-for-blogger.html"> best android apps for blogger productivity </a>Naked link
Is an anchor link that show the link directly. Anchor text used leads directly to the page
Sample code:
<a href="https://telecomyaar.blogspot.com/2021/06/what-is-search-engine-optimization-seo.html"> https://telecomyaar.blogspot.com/2021/06/what-is-search-engine-optimization-seo.html </a>Images
The text used as an anchor is taken from the alt text of an image. If the alt text is not filled, then the anchor text will be empty.
Sample code:
<a href="https://telecomyaar.blogspot.com"> no text </a>Best Ways to Use Anchor Text
The purpose of using anchor text is to influence keyword rankings to get more visitors to your page. After all, results on the first page of Google will get 95% of the clicks.
Specifically, the first result will receive 32.5%, the second will see 17.6%, and the seventh will see 3.5%. If you take into account Google Maps results, Yelp pages, paid ads, and Wikipedia, there may not be even seven organic results that appear.
Here are some good Anchor text practices, including:
Use Natural Anchor Text
Use Anchor Text naturally in your content Don't try to force it, especially if it doesn't make sense. Remember that stop words (such as "and," "is," and "the") may be used and will not change the meaning of the keyword.
Use different types of Anchor Text
with your focus always on the brand first. According to tests conducted by Outreach Mama, national brands will use Anchor Text such as: 50% will be branded, 16.5% will be a website name, 8.68% will be Naked Link, 6.58% reasonable, and 2.63% is a brand and keywords together. Local brands, use Anchor Text like this: 19.9% branded, 14.6% natural, 13.5% Naked, 3.1% are partial keywords and 1.90% branded plus keywords. If you try to build a link to an internal page, the percentage will be different. Do your own research, and remember that brands are always number one.
Post Anchor Text On High Quality Sites.
This is of course if you want to install Anchor text on a website. This shows that you are a trusted resource and other high quality sites will not hesitate to seek out your brand and information.
To get these great backlinks, focus yourself on producing your own high quality content and distributing it on websites relevant to your niche. For example, let's say your company sells skin care products to millennials.
You'll do research on the best keywords, create guides on Skin Care for your 20s and 30s, and use anchor links, of course. You will then send the guide to influential bloggers and top sites in your niche in the hopes that they will link to it. Remember to provide the anchor text that you want them to use as well.
Link to other high quality websites from your site. This includes sites with great content and well-known brands.
Monitor your backlinks to see where you can optimize and get better results. You can use free tools like Monitor Backlinks to get started.
Now, let's take a look at the bad Anchor text practices that you should avoid.
Anchor text strategy until now is still underappreciated, even though you know that this is the most effective way to develop SEO for your site / blog. Many ignore it, even though this is the easiest SEO trick to apply.
So this article about what is Anchor Text and how to use it for website development. Hopefully it can be understood well. Thank you.