The role of internal links in the blogging world has become very important and vital. If we look at the writings on large site, surely in the writing there are at least one to five links that will redirect readers to other posts.
For those who are new to the blogging world, maybe internal links have not become an important element and are still a question mark. Unlike those who have been in this profession for a long time, this type of link is an obligation so that writing becomes more effective and is liked by search engines.
Using links between pages is actually very easy and has been explained in full in various sources, but the problem is only one, namely the optimization method that often makes bloggers misguided in terms of its use.
Basically, internal link comes from English which consists of two syllables, namely Internal which means One Container, Place, or Type. Meanwhile, Link means Link. When combined, Internal links are Links in a single container, place, or type.
This type of link is useful to make it easier for search engine robots like Google to find and index an article. If Google is used to seeing your links, it's certainly not a difficult matter for search engines to index and rank higher.
5 Ways to Optimize Internal Links
Strive to Create More and Relevant Content
This is the most important point in this discussion. With the amount of written content available, the more posts that can be selected to be used as internal links. My advice, create written content with derived keywords from the previous article. That way, articles will be easier to link.
For example, if in the previous article you discussed the problem of free template, then you can use premium template keywords in the next article. That way, the articles will be easier to relate to each other.
Use Anchor Text
For those who don't know, anchor text is a word or sentence that serves as an affirmation of a link. However, in the use of anchor text, do not use words or sentences like here, click here, and click the following link. Instead, use anchor text that contains keywords in the article to be targeted.
It is useful to provide a little description of the target article. In addition,Google does recommend using keywords in every anchor text.
Use Relevant Links to the Discussion Topic
In its use, it is obligatory to use links that are relevant to the topic of discussion being written. In addition to making it easier for readers to find other related information, this is already in Google's policy guide.
Use Dofollow Link
A dofollow link is a type of link that will give orders to search engine robots to follow the link. In order for blog SEO to be maximized, use the dofollow link in every internal link used in the article. Meanwhile, nofollow links can be used for external link optimization.
Use Enough
Internal links are indeed a very important component to use in optimizing writing, but use them appropriately. Do not use on a large scale, afraid the page quality will be reduced. Little by little link, it will only make the mood for reading become less.
Note: Use rel attribute according to your requirement
<a href="#" target="_blank" title="#"><strong>Anchor text here</strong></a>- The title attribute is the short title of a link
- The target attribute is a command to the browser to open a new page when a link is clicked or pressed
- The strong tag is a command to bold the letters in it. Its usage is similar to the tag b
- You can also add the above post format with rel attribute with nofollow, noopener, and noreferrer values if needed.
Although it seems easy to do, optimizing an internal link to be more effective can be said to be difficult. Just a little wrong, then the stakes are the SEO score of the blog. From now on, pay attention to every link you use on every post.
This is useful for increasing the blog's SEO score to make it better. With a better and higher SEO score, the writing has more potential to enter the first page of search engines.
Enough articles about how to optimize internal links effectively, I hope it's useful for you. Thank you and good luck.