In this all digital era, the role of marketing in the success of a company is only getting higher. If in the past it only relied on field promotion, now it is more complex with the many uses of websites for marketing.
Well in building a website, there are many things that are very important to pay attention. Starting from the name, logo, design, domain, and hosting. Now specifically for domains, there may be many questions like this, what good business do you use?
For those of you who are new to the world of blogging, the domain can be said to be one of the important components that a professional blog must have. There are many types of options that can be used based on the type of function.
One of the most popular is .com. This type of extension is useful for describing a website with commercial purposes. But besides the .com, there are also .in extension that is often used.
Difference Between .com and .in Domains
The .com extension is one of the most popular types of gTLD (Global Top Level Domain) in use today. Generally, this unique name is widely used because it is intended for commercial sites.
Meanwhile, .in is a type of ccTLD (Country Code Level Domain) which is only devoted to India. Although not solely for commercial purposes, this unique name has many advantages that can be used to develop a business.
Advantages of .com Domains
Free to Use
One of the advantages of this unique name is that it is free to use by anyone, be it groups or individuals. In contrast to the type of ccTLD which provides some special requirements.
More Traffic
Agree or not, the use of this domain is believed to be able to bring higher traffic. The global reach certainly makes search engines display articles in various countries according to related keywords.
With these broadcasts, of course the potential to bring in traffic is also higher.
Trusted among readers
Because it is the first registered extension, making this domain already familiar among readers. Even super websites use this unique name on their website. Example:
www.google.com
www.bing.com
www.facebook.com
No Special Requirements
For use, you only need to make a purchase and setup without having to include other documents. It's that easy anyway.
Advantages of .in Domains
Guaranteed Security
It is said that this extension has a guaranteed security system compared to other domains. If a crime occurs, the government is said to immediately intervene in overcoming the problem.
Easier in Top Rank
Did you know, Google has a special algorithm that will rank articles based on the nearest area? Yes, that's the Google Venice algorithm.
Now with this algorithm, ccTLD users have the potential to get higher rankings on several keywords at once. It can be said, Google Venice is the happiest of times.
More Specific Traffic
The name alone is .in, of course its reach also only comes from the country of India. Well if you have a business that is only intended for India, this extension is certainly the best choice.
Faster Loading
This is also very important to note. This extension is believed to increase the loading of the blog to make it faster when accessed by visitors.
This happens because the server and visitors are in the same area. It's definitely faster.
Cheaper
When compared to .com, the price of this extension is 2 times cheaper. Referring to the service provider, this extension is sold at an average price of ₹ 599.00/year. Compare with .com which is around ₹ 1049.00/year.
So, Which is Better?
The two types of domain extensions above have their respective advantages and disadvantages.
For which problem is better, back to the business being run. It's better to think from now on, whether one day the business will be developed to an international scale?
If so, the .com extension would be the best choice. However, if you only target the Indian market, then please choose the .in extension.
Domain selection should not be done carelessly. Given that all extensions have their respective functions, then choose the one that is in accordance with the type of business being run.
Don't just think, oh this is cheaper, oh this is safer. That's a big mistake.
Enough articles about should choose .com or .in for business? hopefully this is useful for you. If there is anything you want to ask, please ask via the comments column below. Thank You.